I’m Unai Sampedro, and I run IndexKite on my own.
I’m not a financial advisor, a broker or a licensed professional, and I won’t pretend to be one. What I can do is read the documents that fund companies are legally required to file with the U.S. Securities and Exchange Commission (SEC), count what’s in them, and explain the results in plain English.
Why this site exists
Most articles about index funds repeat the same handful of facts: they’re cheap, they’re diversified, you should probably own one. That’s mostly true, but it skips the part that actually costs people money. Two funds that track the exact same index can charge wildly different prices, and the only way to see it is to line up the filings side by side.
That’s what IndexKite does. The SEC publishes structured data on every registered fund every quarter: what each fund holds, what each share class charges, whether the fund calls itself an index fund. Almost nobody opens those files. I do, and the numbers you’ll find here come from them.
How I work
- Primary sources first. Every figure links to the page or file it came from.
- My own counts, clearly labeled. When a number is my calculation from SEC data, I say so, and I explain the method on the Editorial Methodology page.
- No sales. IndexKite doesn’t sell funds, doesn’t manage money and isn’t paid by any fund company to mention its products.
- Corrections are public. If you find a mistake, write to contact@indexkite.com and I’ll fix it and note the change.
Where the authority comes from
Not from me. It comes from the documents, and from the fact that you can check every one of them yourself.
IndexKite is based in Spain and written for readers in the United States.